Locals love this place because it is sooo cool to watch a football game(even though it is really an awful one) on the top of shopping center. What can beat that? Ok they have that too in Saudi Arabia(just way more impressive) but come on, this is Eastern Europe, we have no oil
Eastern European prices are good for non-Eastern Europeans so you can watch football on the top of the shopping center and then buy something for low cost
Ticket for a match is only 1e so even if you do not like it, boasting that you watched football game on the top of the shopping center worths more