One of the world's
Officina Profumo Farmaceutica di Santa Maria Novella8
Why locals love it
The famous Santa Maria Novella pharmacy is a feast for the senses! It's one of the go-to spots in town for when locals need to buy typical Florentine gifts for out-of-towners—perfumes, creams, soaps, colognes, potpourri and more.
Why you should visit it
In addition to the incredible smells, sights & shopping opportunities, the history of this place is worth noting. The operation began under 13th century Dominican friars. Many of the products are still made using the original formulas. Apart from the shop, there's a museum where you can view the monks' old mixing vessels and more.
The potpourri is one of the pharmacy's trademark products!
Officina Profumo Farmaceutica di Santa Maria NovellaVia della Scala, 16