One of the world's
oldest pharmacies!

Why locals love it

The famous Santa Maria Novella pharmacy is a feast for the senses! It's one of the go-to spots in town for when locals need to buy typical Florentine gifts for out-of-towners—perfumes, creams, soaps, colognes, potpourri and more.

Why you should visit it

In addition to the incredible smells, sights & shopping opportunities, the history of this place is worth noting. The operation began under 13th century Dominican friars. Many of the products are still made using the original formulas. Apart from the shop, there's a museum where you can view the monks' old mixing vessels and more.