Viva Via Romana!
Why locals love it
Via Romana is in the heart of the Oltrarno and one of its longest streets. Extending from piazza San Felice up to the imposing porta Romana, an important old trade gateway at the south end of the street, the whole stretch has an incredible array of shops, artisan studios, cafes, butcher shops, bakeries, restaurants and more.
Why you should visit it
Go for a lazy stroll or some leisurely shopping, or make this street your stomping ground by booking a room in the area. Poking your head into any of the many workspaces on the street will give you perspective on what the Florentine scene is like for contemporary artisans. No street is more jam-packed with places to pick up one-of-a-kind gifts.
Look for the unusually shaped lights at Christmas time—business owners choose a new theme annually, usually with a social statement behind it.
Via RomanaVia Romana