Why locals love it
Where will you find Montrealers shopping for the latest fashions? Unicorn, of course. This boutique profiles local designers, while selling a host of international retailers for both men and women. You will encounter homegrown brands like Eve Gravel, Mélissa Nepton, and Betina Lou, as well as coveted staples from BB Dakota and OBEY.
Why you should visit it
Well-positioned on the Main since 2008, their refined black and white store design mixes modern with antique. Neatly displayed racks of clothing and delicate accessories will delight patrons as everything sold here is handpicked. It’s easy to walk out with the perfect LBD, a must-have statement bag, or a minimalist, yet striking accessory.
You can also shop Unicorn’s styles from home. Check out their online boutique.