Clothing brand with
Why locals love it
Fy:r is a conceptual clothing brand, inspired by the history and culture of Russian North.
Working with a cut, colour and texture, fy:r seeks to express the beauty of dissonance, inherent to this region: the mix of history and modernity, human and nature, bright colours and neutralness.
Why you should visit it
The clothes are made with attention to quality and details and produced in a small factory based in Moscow. Due to ethical reasons the brand does not use natural leather or fur.