About Us

About Us

Like A Local Guide is a website that helps travellers find cool and cosy spots where locals like to spend their time. Tips are added by real locals who live and love their cities. 

It’s also a marketplace where travellers can book authentic experiences from small, locally owned tour companies. Neighborhood walks, day trips through routes less travelled, food tours, nights out on the town – you name it.

The idea was born in 2012 when Kalev Külaase, a seasoned world traveller, decided he’d had enough of guidebooks being too formal and too wrong. He boldly quit his day job to channel his experience into creating a guide that would help its users dive deep into the local way of life. 

Kalev soon teamed up with whirlwind adventurer and travel entrepreneur Ülane Vilumets to change the face of travel one city at a time.

The office team of Like a Local Guide is based in Tallinn, Estonia. However, this grassroots project has since grown into a global community of likeminded locals and treasure trove of tips for hundreds of cities around the world.

At the beginning of 2020 Estonian based tour operator Nordic Experience acquired majority ownership in Like a Local Guide.

New management team continues with the journey of Like a Local Guide by making increasing amount of unforgettable experiences available from all corners of the world and enabling inspiring connections between the community of travel-loving locals, travellers and local tour operators.

The team

Indrek Peenmaa
CEO & Co-Founder

  Ülane Vilumets

  Mike Hoolehan

Kalev Külaase
  Burak Özdemir
Web Developer