Memories and tradition in your head!
"Pilarcita" Hats
Why locals love it
Luz María Zambrano, married to Segundo Garzón since a long ago, have been making hats for almost 60 years. Both of them have kept the tradition of making felt hats for generations. It is very common to see seniors coming here for buying or fixing their old hats, because they also wear them as a symbol of elegance in the past.
Why you should visit it
Unfortunately, only few hat makers have survived in town, so that is why to come here is a way to preserve this tradition and cultural heritage. Mrs. Luz María is a great host and she loves a lot to tell all her stories about their family, her husband and the hats.
Special tip
Ask for the special hats made by them of rabbit skin imported from Germany.
"Pilarcita" Hats
Rocafuerte between Cuenca and Imbabura