This fancy little shop on Skólavörðustígur is probably not so much visited by the locals, but despite that it is a great destination for visitors to feast their eyes on some Icelandic designs.
It has nice quality products from Farmers Market and the ever popular Fjallråven backpacks. There is also enormous amount of woolen products and overall cool clothings.
This place is not cheap, but the salesperson assures us that those are timeless items they have there.