Best way of shopping is treading the main shopping street Laugavegur, as well as visiting the city mall (Kringlan) and the huge phallus-shaped mall of Smáralind in the Kópavogur suburb.
Góði hirðirinn
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If you want to see real Icelandic people, go to this place. Families, teenagers, students, the elderly, new Icelanders... everyone goes to this place to find something that they need, or don't need.
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Bókabúð Máls og Menningar
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It was considered by the Danish national daily newspaper Berlingske Tidende to be one of the top 12 bookshops in the world. We are not gonna argue with that, are we? It's positioned in the middle of Laugavegur and is a safe bet to find some souvenir to take back home.
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Kolaportið
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If not for buying second hand stuff for affordable price, then go there to buy from the food section. Show up early though, as early birds catch the worm. The good things go out quickly. Bring cash!
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Lucky Records
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This place requires a bit of digging through a big boxes of vinyls, but sometimes the effort can be totally worth it as there sometimes are a big hidden gems for a good price here.
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12 tónar
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You will find all the Icelandic music that you are looking for and more. They also have the best selection of classical music in the country. The owners are extremely friendly people and will do their utmost to make your visit an enjoyable one.
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Tiger
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If you want need some small presents to give to the family members you are not extremely fond of and you don't want to spent to much money, then this is the place for you.
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