Because of the famous Vinicius de Moraes song "Tarde em Itapuã" it's considered a romantic place with a rocks in the ocean where mermaids are hiding during the low tide. Because of a fresh sea food and street festivals in the neighbourhood.
To see a famous Itapuã lighthouse, to stay chilling on the beach, to eat acarajé da Cira, to have fun on the popular beach full of locals, to swim in a shallow low waters, to walk far into the ocean during the low tide.
Tickle the mermaids