Locals go there specially before christmas and spring time where they buy they branded clothes for cheaper price. You can find good deals there. Specially compared to the high prices in the center of the city of Salzburg.
Travelers should go there to save money and to buy branded clothes for a cheaper price. It is specially loved also by nearby bavarians. It is worth a trip there if you like branded clothes, or other branded items. Just close by is also a cinema and disco where you can find locals.
Look on the first floor where there are more stylish things.