A gem
Cine Joia
Why locals love it
One of the coolest places in town for small and mid size concerts, with capacity for up to 1.200 people, it hosts cool bands and artists on tour in São Paulo. Classic rock n' roll, indie, hip hop and so many styles find a place to show and shine here.
Why you should visit it
Cine Joia (literally cine gem) was a movie theatre from the 50s, built to show Japanese avant-garde movies, in the Japanese neighbourhood of São Paulo ("Liberdade"). With the shape of a diamond, the decoration was a lot preserved and it is su-per-cool.
Special tip
The menu adapts to the party of the night - check it out!