Hippie chic
Vila Madalena
Why locals love it
Once the biggest hippie neighbourhood in São Paulo, today welcomes people from all tribes. The streets named by cute names such as flowers and beautiful feelings make us visit its past, but the diversity of shops showing young creators mixed with well known designers connect us to contemporary times.
Why you should visit it
Vila Madalena is a huge open air shopping mall, where you can find from fashion to house utilities, cool furniture, buy organic food and even take a shopping break at the end of the day with a cold chope (the Brazilian famous draft beer) to relax. It's one of the best places in town to try it from one pub to another.
Special tip
Try to combine shopping + art (see Beco do Batman) + sunset at Praça do Pôr-do-Sol + cool draft beer for a perfect day!
Vila Madalena
Vila Madalena Neighbourhood