Beit Maariv ("The House of Maariv"), used to be the building where the newsroom of the well-known newspaper "Maariv" was located until it was shut down and reestablished in some place else. Some nightlife entrepreneurs decided to use its roomy space for an underground club.
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Beit Maariv is a great place to experience the electro scene of Tel-Aviv! You can get there by foot from Rothchild St, the audience is usually awesome. On weekends they mostly play Techno and House, even though you can find there some other genres during the week, like trance/gay/hip-hip/some other individual lineups.
It's run mostly on weekends, during the week it's better to make some checks if it's open and which lineup goes on.