Why locals love it
Rotate This is a lot smaller than Sonic Boom but I always had better luck finding particular vinyls here. Indie rock and new releases seems to be focus here but the shop still comes well-equipped with other genres like hip hop, electronic, jazz, and punk.
Why you should visit it
No shame in spending a lot of time browsing here. It's still worth a visit if you don't want to carry vinyls home. I would consider it a staple amongst the Toronto music community.
They also sell concert tickets here in case you want to skip the online fees.