Why locals love it
Definitely the most individual of the Big 3 shopping streets in Munich, especially if you are willing to explore the side streets as well.
Why you should visit it
It is the ideal starting point for a stroll through the city center and this street has a lot to offer, from cool shops, to nice little cafes and amazing sights (like the Asam Church).
Don't forget the side streets, they have a lot to offer as well.