Lena Hoschek Store - Shopping in Vienna - LikeALocal Guide

Austrian Dirndl
design.

Lena Hoschek Store

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Why locals love it

Austria has a long vast tradition. Also with clothing and fashion design. The "Dirndl" dress being one of the key items of a womens wardrobe back in the days. Nowadays the Dirndl gets a revival due to fashion designers like Lena Hoschek.

Why you should visit it

Lena Hoschek is the most famous Austrian fashion designer. She was successful where a lot of others failed. Transforming the oldfashioned "Dirndl" dress and getting it on the runway - brushing off the dust of generations and making the Dirndl interesting for the young hip crowd.

Special tip

Lena is known for her creativity in her annual collections. The collections feature topics like French provence, Africa, Russian imperialism etc.

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1 Comment

Very nice place to buy vintage
An Inactive User
Local
October 3, 2018

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