Austrian Dirndl design.
Lena Hoschek Store
Why locals love it
Austria has a long vast tradition. Also with clothing and fashion design. The "Dirndl" dress being one of the key items of a womens wardrobe back in the days. Nowadays the Dirndl gets a revival due to fashion designers like Lena Hoschek.
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Why you should visit it
Lena Hoschek is the most famous Austrian fashion designer. She was successful where a lot of others failed. Transforming the oldfashioned "Dirndl" dress and getting it on the runway - brushing off the dust of generations and making the Dirndl interesting for the young hip crowd.
Special tip
Lena is known for her creativity in her annual collections. The collections feature topics like French provence, Africa, Russian imperialism etc.
Lena Hoschek Store
Gutenberggasse 17Mon-Fr: 11:00-19:00
Sa: 11:00-17:00
+43 5 0309 200