In 2015, it was decided that the Konzum distribution building on Zagrebačka Avenija in the neighborhood Vrbani should receive an innovative and exceptional exterior, instead of being exclusively covered with ads, as shop chains usually are. So, the local illustrator Stipan Tadić was hired to wrap-up this huge building with a “Digital Love Story”.
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The work covers 40 panels with a total of 2,000 square meters and it took him and four other artists over a month to paint. It is also the biggest mural and comic strip ever created in Croatia.
The building itself serves as a drive-in center, where you can pick up items you ordered online through the Konzum Klik webpage or app.