Clothes for the true gentlemen
Jör Store
Why locals love it
This young designer has quite the style, mixing futuristic and masculine clothes for the true modern gentleman. His shop focuses on fashionable clothing built on the classic tailoring and is one of the most interesting designers in Iceland at the moment.
Why you should visit it
Though heavily priced (all things are, right?) it's a work of beauty. You might end up leaving the shop looking like a dystopian gentleman cut out of Burgess's Clockwork Orange.
Special tip
Clothes make the man