To be honest, locals don't go inside this shop until it is at least 2 months before christmas. It does have beautiful decorations for the christmas-lovers and you'll probably not leave this shop empty-handed.
It's lovely little shop where everyday is a christmas day. Ideal way for the christmas fanatics to find their ornaments for their christmas tree and to make christmas a little bit more memorable.
Get familiar with the Icelandic christmas traditions. Some of it you may find quite interesting.
Mon-Su: 09:00-21:00